Terry Ho’s Yum Yum Sauce, the cult-favorite restaurant sauce turned household staple, brings bold flavor, family recipes, and food inspiration to kitchens across America.

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THE CHALLENGE

The brand had outgrown its website.Terry Ho's had built decades of trust on grocery shelves and in restaurants across the country, yet its digital presence no longer reflected the quality or personality behind the brand. The experience felt fragmented, making it difficult for customers to shop, discover recipes, find retailers, or connect with the story that made Terry Ho's unique. The challenge wasn't simply to modernize the site, it was to create a digital home worthy of the brand's legacy and ambitious future.

THE SOLUTION

A website that builds brand affinity, not just transactions. We transformed Terry Ho's into a destination for food lovers by blending seamless e-commerce with rich storytelling, playful interactions, and a vibrant digital personality. Every touchpoint was designed to make the brand more memorable, approachable, and engaging. The result is an experience that strengthens customer connection, builds trust, and inspires repeat visits.

FIG 01. HOME PAGE - DESKTOP

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www.terryhoproducts.com

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FIG 02. HOME PAGE - DESKTOP WIREFRAME

FIG 03. mobile design

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"Joy and Reyna were so great to work with. They are a perfect balance of creative, organized, and patient — everything you need to take a project from idea to high-quality execution."

  
    CRISTINA SUAREZ KRUMSICK
FOUNDER & CEO, ISETTA

July 2026

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FIG 04. PRODUCT CARD

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FIG 05. Recipe PAGE - Mobile

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