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Client Meyers Manx, The Next Race Studio
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Year 2025
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Industry Automobile
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Scope Web Design
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Meyers Manx, the original California dune buggy — now reimagined as an electric-era adventure vehicle and lifestyle brand.
THE CHALLENGE
Meyers Manx carries over 60 years of countercultural heritage — a brand built on raw freedom, open skies, and the thrill of the untamed. The challenge was translating that deeply felt identity into a digital space without diluting it. The new site needed to function as a full-scale e-commerce platform spanning electric vehicles, classic buggies, and a growing apparel line, all while capturing the spirit of a brand that has never been about commerce for its own sake. The risk was ending up with something that felt like a store. The goal was something that felt like an escape.
THE SOLUTION
We built a Shopify experience rooted in Meyers Manx's visual DNA — bold, purposeful, and crafted to move. Every layout decision was made with intention: immersive hero moments that pull you in, a streamlined vehicle configurator that makes exploring the lineup feel effortless, and product page designed to communicate craft and quality without friction. The goal was never to build a typical e-commerce site — it was to build a world. One where the brand’s countercultural roots feel present in every scroll, every transition, every detail. The result is a digital home that doesn’t just sell the Meyers Manx experience. It delivers it.
FIG 01. HOME PAGE - DESKTOP
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www.meyersmanx.com
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FIG 02. HOME PAGE - DESKTOP WIREFRAME
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FIG 03. mobile design
"Hello-World is the partner we trust when a build has to be exceptional. They translate strategy into design without losing the soul of the brand, balancing creative ambition with the practical constraints every project comes with. The team listens, asks the right questions, and turns rough direction into work that feels inevitable once you see it. The new Meyers Manx site is a perfect example of what they can do, and it's the reason they're our first call every time a project demands design we can stand behind."
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NICK ACKERSON DIRECTOR, THE NEXT RACE STUDIO
NEW YORK, May 2026
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FIG 04. PRODUCT DETAIL PAGE
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FIG 05. Blog PAGE - Mobile
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