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Client Lula
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Year 2026
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Industry Food & Beverage
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Scope Web Design
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Lula, a modern avocado oil brand bringing transparency, quality, and thoughtful design to one of the most essential ingredients in the kitchen.
THE CHALLENGE
Avocado oil has become a pantry staple, but the category is crowded with generic products that compete on function rather than brand. Lula needed to establish trust, communicate quality, and differentiate itself in a market where sourcing and craftsmanship are often overlooked. The challenge was transforming a commodity product into a brand people would actively seek out, connect with, and proudly display in their homes.
THE SOLUTION
We designed a Shopify experience that elevates avocado oil from a cooking ingredient to a considered lifestyle product. By combining thoughtful storytelling, education, and a streamlined shopping journey, the site highlights Lula's commitment to quality while making purchasing feel effortless. The result is a distinctive e-commerce space that builds trust, strengthens brand perception, and turns everyday utility into something aspirational.
FIG 01. HOME PAGE - DESKTOP
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www.lulaoil.com
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FIG 02. HOME PAGE - DESKTOP WIREFRAME
FIG 03. mobile design
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"You killed this. So fired up going through it. Thank you for the hard work. Overall I’m super stoked and impressed."
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ELI MEYER FOUNDER, LULA
JUNE 2026
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FIG 04. PRODUCT PAGE
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FIG 05. Blog PAGE - Mobile
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