Hero section image for Huey Lightshop project, featuring a woman holding a new collection lighting product. Website designed and developed by Hello-World

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A brighter way to shop handcrafted lighting

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Overview

Huey Lightshop, a Canadian brand known for its handcrafted, versatile lighting, needed a digital presence that embodied its commitment to timeless design and effortless functionality. Partnering with Hello-World, the goal was clear: create an online experience as refined and inviting as the brand itself.

Now, shopping feels as natural as flipping a switch — intuitive, elegant, and a joy to explore.

SERVICES

Web Design

Web Development

FEATURED ON

Enhancing design with simplicity

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To highlight Huey Lightshop’s elegant designs, Hello-World focused on a minimalist aesthetic with thoughtful layout choices and seamless functionality. The goal was to balance beautiful design with easy navigation, ensuring the user could explore products effortlessly while reflecting the brand’s artisan ethos.

Two women holding a new Huey Lightshop product, standing on grass
Huey Lightshop Artist's Edition Maeve Pendant lighting design

Hello-World prioritized user experience by simplifying the navigation and making product discovery a smooth, intuitive process.

User centered design

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ASCII graphic decor on the Hello-World Huey Lightshop project detail page

⋆｡°✩ — HOMEPAGE

A neutral, clean color palette and ample white space allowed the craftsmanship of the products to take center stage. High-quality imagery showcases the lighting fixtures in various settings, helping customers envision them in their own homes.

Visual direction

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Visual assets for the Hello-World x Huey Lightshop collaboration
Lighting fixtures showcasing high-quality craftsmanship for Huey Lightshop

Illustrative elements

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Illustrative elements were incorporated to highlight the craftsmanship behind each piece.

Illustrative elements on Huey Lightshop's Shopify website, created by Hello-World. Product image appears on hover of illustrations

To enhance engagement and bring a sense of play to the shopping experience, Hello-World designed a dynamic drag-and-drop feature that allows users to set the table for a dinner party. This interactive tool invites customers to mix, match, and visualize their ideal tablescape, making the shopping journey both immersive and inspiring.

Interactive table styling

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Huey Lightshop editorial photoshoot featuring lighting and fruits
Beautiful dinner party section of the Shopify website built by Hello-World, allowing users to drag products onto the dinner table to create a scene or mood

Responsive layout

ASCII graphic decor on the Hello-World Huey Lightshop project detail page

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The site was designed to adapt across devices, ensuring a seamless experience for mobile and desktop users alike.

Rotating phone mockup showcasing the mobile website design
Huey Lightshop product detail pages, designed and developed by Hello-World

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͙͘͡★— PRoduct Detail page

Huey Lightshop editorial photoshoot featuring the Lucy Pendant
Huey Lightshop Mini Prairie Table Lamp

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Light transforms everything, so should your website

If you’re ready for a website that’s as considered and refined as what you create, let’s talk.