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Client Huey Lightshop
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Year 2026
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Industry Home & Living
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Scope Web Design, Development, Motion Design, Email Design
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Crafting a vibrant brand and digital destination for Flora Café, where nourishment, community, and wellness come together.
THE CHALLENGE
Flora Wellness Café needed more than a website, it needed a brand identity as warm and considered as the space itself. One that carried the feeling of walking through the front door into every scroll, tap, and interaction, while giving the business the credibility to stand as a serious modern wellness destination.
THE SOLUTION
We started with a blank page and built a world from it, one that begins with the logo and carries all the way through to the site. Along the way, we developed Flora's color palette, typography, custom illustrations, and motion language, letting each element inform the next until the brand had its own distinct visual voice. The result is a digital experience that's playful without losing polish, and refined without losing warmth.
FIG 01. HOMEPAGE - DESKTOP Awake Mode
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www.hueylightshop.com
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FIG 02. HOMEPAGE - DESKTOP WIREFRAME
FIG 03. HOME PAGE - DESKTOP DReaming Mode
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www.hueylightshop.com
FIG 01. Concept Exploration
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FIG 02. ILLUSTRATIONS & ANIMATION
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FIG 03. MENU CARD DESIGN
"Hello-World helped bring my small business to life and enter into the digital world. All of my wildest dreams and visions for a new brand identity and website were made true from the lovely ladies at Hello-World and I couldn't be more grateful. They helped me create a space where my community can enjoy a one stop shop wellness cafe online."
Hannah Culver Founder, Flora Café
August 2026
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FIG 05. Shop Page Lights On/Off
FIG 06. mobile design
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FIG 04. HOME PAGE - DESKTOP
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www.florawellnesscafe.com
FIG 06. Blog PAGE
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FIG 07. Shop PAGE - Mobile
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FIG 08. Email Design - Trade Program
FIG 09. Email Design - Newsletter
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