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Client Huey Lightshop
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Year 2026
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Industry Home & Living
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Scope Web Design, Development, Motion Design, Email Design
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Transforming Huey Lightshop into a world of its own, where light shapes the atmosphere and every detail invites discovery.
THE CHALLENGE
A few years after we designed Huey Lightshop’s first website, the brand returned ready to evolve. This time, the challenge was to create more than a beautiful storefront—it was to build an immersive world that captured the romantic character of Huey’s handmade lighting, while introducing something more unexpected beneath the surface.
THE SOLUTION
We created a Shopify experience that unfolds across two distinct worlds. Visitors can move between Awake and Dreaming modes, experience each fixture with the lights on or off, and discover hidden details through custom animations, shifting imagery, and playful interactions. Every element was designed to deepen the atmosphere without getting in the way of shopping. The result is an editorial e-commerce experience that feels romantic, mysterious, and full of reasons to wander.
FIG 01. HOMEPAGE - DESKTOP Awake Mode
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www.hueylightshop.com
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FIG 02. HOMEPAGE - DESKTOP WIREFRAME
FIG 03. HOMEPAGE - DESKTOP DReaming Mode
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www.hueylightshop.com
FIG 04. DREAMING MODE MOTION DESIGN
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"Working with Hello-World was an absolute pleasure — they brought my quirky and unique ideas to life with stunning precision and creativity. I’ve never had such an amazing experience collaborating with a team, and their perfect execution of my vision exceeded all my expectations."
Bret Williams Founder, Huey Lightshop
August 2026
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FIG 05. Shop Page Lights On/Off
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FIG 06. mobile design
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FIG 07. Shop PAGE - Mobile
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FIG 08. ABOUT PAGE
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FIG 09. Email Design - Trade Program
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FIG 10. Email Design - Newsletter
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